campaign_strategy🔴 Critique

Demand Gen Replaces Google Display Network

Google quietly transitioned from the traditional Display Network to the Demand Gen system, which uses AI to handle placements across channels, calling for cautious campaign setup.
#Google Ads#Demand Gen#Display Network#AI placements

In October 2025, Google replaced the classic Display Network with Demand Gen, a feature working under Performance Max-like algorithms, where AI autonomously manages ad placements across all available channels. Manual controls have been minimized, necessitating advertisers to be cautious especially without conversion data inputs.

🎯 Actions à prendre

  • Review existing campaigns to ensure Demand Gen configurations meet expectations.
  • Ensure conversion data is optimal before leveraging the Demand Gen feature.
📡 AFF Лента✍️ unknown
01/10/2025